Something I found while I was doing some research on fonts for a paper:
A study done to show that Serif fonts affect readers in fundamentally different ways than Sans-Serifs do. The moral of the story: know your audience when you mark up your document, whether it’s a corporate website or a scholarly essay.
This is a simple comparison of the three fonts. Book Antiqua and Times New Roman are pretty similar, Book Antiqua has more width to its fonts. TNR seems a little puny in comparison.
I always tend to use Verdana or Trebuchet MS, maybe because these two fonts were made for publishing on the web. I think I’m going to give Book Antiqua a try on my next paper and see how it goes. The last three papers I have written are all in Verdana, and have all given me Bs